The energy renovation market has undergone profound changes in recent years. After a period marked by a sharp acceleration in construction work driven by public subsidies, the sector has entered a phase of maturity. Today's homeowners are better informed, more demanding, and approach their projects with greater attention to the actual performance of the solutions offered.

In this new context, the role of insulation professionals is changing: they now need to be able to explain, justify, and promote the technical choices they offer. The higher costs borne by households reinforce the need for clear, well-argued, and credible communication. Homeowners now expect comprehensive solutions that can improve their comfort in both summer and winter, reduce their energy consumption in the long term, and be part of a more environmentally friendly approach.